The vendor, which recently licensed its name for use by Apple for use on the iPhone 4's video calling service, says the technology can be used by marketing departments, for instance, within companies that have strict requirements about information posted on social networks and keeping a record of those postings.
Known as Socialite, the SaaS Web 2.0 technology logs and archives content shared on social media sites, as well as providing controls for what can and cannot be posted.
One interesting feature is the ability to allow IT administrators to set roaming policies for remote workers, Infosecurity notes.
Citing a recent survey, FaceTime says that 61% of workers now use social networks whilst accessing the company network. Facebook, LinkedIn and Twitter, says the firm, are particularly popular because of their effectiveness in contacting prospects, screening job candidates, promoting events and extending business communications.
In addition, however, the firm notes that social media usage by sales, marketing, human resources and other departments places new demands on organisations to meet security, management and compliance requirements.
"The rapid growth in social media has moved business communications beyond the corporate firewall and into the public domain", said Nick Sears, vice president of EMEA with FaceTime.
"The control and management of collaborative communications is now a priority for many organisations as they struggle to come to grips with tightening regulatory and compliance standards, particularly in the financial services sector", he added.
According to Sears, Socialite addresses these challenges by offering comprehensive control and management over the wide variety of social media channels, integrating seamlessly with existing IT infrastructures.
In use, Socialite is billed as supporting more than 1,000 social networks and allowing control over 95 distinct activity and content features.
The service is available as an annual SaaS subscription starting at $12 per user per month per 100 users.